#Memory

2 articles

The Proust Effect: How Scent Triggers Powerful Memories with Arabian Fragrances

The power of scent is a mysterious and fascinating thing. Our sense of smell is closely linked to the part of the brain that processes emotions and memories, which is why certain fragrances can evoke powerful recollections and emotions.

LATTAFA·22 May 2025·4 min read

Fragrance Science

Scent and Sentiment: How Perfumes like Shaghaf Man, Afaq Gold, and Afeef Evoke Nostalgia

Have you ever caught a whiff of a particular scent and suddenly found yourself transported to a different time and place? Perhaps it was the smell of a childhood memory, a special occasion, or a loved one.

LATTAFA·16 May 2025·4 min read